A well designed Sell Sheet goes beyond generalities - it provides a virtual tour of your product including every feature, option and dimension in addition to who to buy it from.

 Its second role is to provide those who resell a product or service a source of information to pass on their prospects.

 The back cover can include space for the descriptions of individual components that you may be selling.

 Bottom line: sell sheets are vital to anyone with a large product and service layout. Sell sheets allow people to see what they will get for the price they'll pay.